Today, Valor is one of Britain’s much-loved brands and one of the most recognised names in home heating – a far cry from the humble beginnings in 1890 when Valor first began manufacturing oil storage cylinders from a small factory in Ludgate Hill, Birmingham. Valor’s enviable reputation today is built on reliability, trust and safety and this stems from our unswerving commitment to create energy efficient heating solutions that surpass the needs of today’s modern lifestyles.
Six Months of Success for Valor Inspire - 06/03/2017
Design choice, easy servicing and better protection for retailers from online competitors have all been noted as key features which have helped to ensure the early success of Valor’s Inspire collection of landscape gas fires, just six months after it was launched.
Sales have been strong since the collection was unveiled to the industry at Hearth & Home in June 2016, with hundreds of products now on display across a network of approved Inspire retailers.
Tracey Falshaw, marketing manager for Valor, believes the initial success of Valor Inspire is down to a combination of factors which create a uniquely compelling offer for both consumers and retailers.
She said: “The product speaks for itself; stylish, on-trend, with a choice of design options and a fantastic flame effect thanks to the Duo duplex burner. We believe the market has been crying out for a high quality yet affordable collection of landscape gas fires and Valor Inspire offers just that.
“In particular, our feedback from retailers has highlighted the way in which customers can build their own design as a key selling point, right down to the choice of controls. We are also getting really positive comments from installers about the ease of fitting the fire and the promise of straightforward servicing and maintenance.
“However, our retailers have also shown their support for the way in which Valor is supporting bricks and mortar stores with this collection. We firmly believe that a two-way partnership between manufacturer and retailer is the best way to drive sales; if you support us, we’ll support you.
“This is the just the start of the Valor Inspire collection, which will be continually developed. A new model is set to launch soon and more product variations will follow, giving an inspirational fire to suit any home.”
Visit www.valor.co.uk for more details.
New Valor Valentia Balanced Flue Gas Fire
Valor has launched Valentia, a new balanced flue gas fire which combines impressive efficiency with powerful heat output to provide affordable warmth for those homes that do not have a chimney.
Available in a classic black design with chrome finish, the Valentia provides ithe opportunity to deliver safe, cost-effective heating for any property, with no need for a chimney.
Combining an impressive heat efficiency of 88% with a 3.57kW heat output, the glass fronted living flame effect model is fitted with heat exchanger technology and can be either floor or wall mounted for added flexibility. It also boasts electric ignition for ease of use.
The top-positioned electronic control offers a choice of four heat options and a disability- friendly control handle comes as standard.
Tracey Falshaw, product marketing manager for Valor, said: “Balanced flue fires are proving increasingly popular as they can enable those homes without a chimney to enjoy the benefits of gas fires, which have become the ‘heart’ of the British home.
“With around 20 million UK households relying on gas for their heating and hot water it makes sense that they also use natural gas, which is still the lowest cost fuel supplied for the same kW usage, to provide real flames and unbeatable atmosphere in a focal point fire.
“Balanced flue models can offer some of the highest efficiencies available on the market and the Valentia will meet this demand for safe and stylish balanced flue designs, giving another option in the extensive Valor range of affordable heating solutions.”
Valor Brava Radiant Gas Fire
Valor has launched a new version of its popular Brava Radiant gas fire with electronic ignition, which offers the high efficiency and powerful heat output of the existing Brava Radiant manual model plus an improved, easy-to-use ignition.
Featuring classic teak side and top wood panels to complement a variety of fire surrounds, the Brava Radiant Electronic boasts a battery operated ignition which is conveniently situated on the top of the fire for ease of use.
Combining an impressive heat efficiency of 80% and a 4.0kW heat output, the Brava is the ideal solution for any functional living space in need of affordable warmth and can be easily controlled thanks to the easily accessible top control with a choice of four heat options.
Tracey Falshaw, product marketing manager for Valor, said: “The new Brava Radiant Electronic follows the success of the manual model, which has been a firm favourite for many years.“
This new model boasts Valor’s easy to use electronic ignition and control panel, which means customers can still enjoy all the heat and efficiency benefits of the Brava Radiant model, but with improved functionality and convenience.”
Available from leading merchants and fireplace retailers, the Brava Radiant Electronic is suitable for all chimney and flue types and forms part of Valor’s high efficiency range of gas fires, which offer superb levels of performance at very low running costs.
Heating is on the Agenda for MP Visit
Mims Davies, MP for Eastleigh, visited the Southampton headquarters of Valor and Robinson Willey, where she learned how the latest gas and electric fires and suites are helping to lower energy bills and reduce fuel poverty for householders and social housing tenants across the UK.
With excess winter deaths – the number of additional people that die as a result of cold weather over winter – at their highest figure since 1999 and more than two million people estimated to be in fuel poverty, the need for energy efficient heating products has never been greater.
Valor and Robinson Willey lead the way for product innovation and Mims Davies was given a tour of the company’s headquarters, which includes a product showroom, training facilities and call centre. She was introduced to products such as Valor and Robinson Willey’s radiant and outset gas fires, along with the Valor Balmoral and Savena electric fires.
With research, design and manufacturing facilities located in the British Isles, Valor and Robinson Willey offer an extensive range of gas fires and stoves, together with electric fires, stoves and suites.
Mims Davies MP said: “It is very important we continue to tackle high energy costs alongside using the best ideas, technology and creative innovation in order to keep homes warm, cosy and affordable across the winter months. This is of particular importance to those more vulnerable members of our community.”
Neil Stewart, MD of Valor and Robinson Willey, added: “There are a number of Government incentives in place to encourage people to switch to more affordable heating technologies but it is clear more needs to be done. This visit was a fantastic opportunity for us to introduce Mims Davies MP to some of our most innovative technologies and to demonstrate how they can help households to realise tangible benefits when it comes to lowering their energy bills.”
Mims Davies praised the group for its commitment to recruitment and training and welcomed the group’s graduate training programme, which will be introduced later this year.
The New Valor Complete Collection Brochure
Valor has released a new Complete Collection brochure, incorporating its new Trueflame and Airflame mix and match ranges for the first time.
The 76-page brochure is Valor’s biggest yet, featuring the complete range of gas fires, electric fires and stoves and solid fuel stoves from across the Valor and Robinson Willey mainstream collections.
Installers and consumers can see the full range of Homeflame and inset gas fires, outset and radiant models, Dimension electric fires, solid fuel stoves and the popular Brazilia range of wall heaters. Also included is the Glendale Dimension electric stove and the Trueflame and Airflame mix and match ranges, which combine Valor’s market leading engines with a wide range of design choices to suit all tastes.
Tracey Falshaw, product marketing manager for Valor, said: “Valor remains one of the Britain’s best loved brands and this new brochure is a showcase of one of the most comprehensive ranges of fires available - a true one-stop shop for customers with gas, electric and solid fuel models included.
“In 2015 we included Robinson Willey fires in the Valor Complete Collection brochure for the first time to increase exposure of the popular range. Robinson Willey products are also listed on the Valor website now too.
“The feedback has been excellent and the addition of new products like the Trueflame and Airflame ranges just adds to the strength of our portfolio.”
Going Back to College
Gas fire manufacturer Valor has teamed up with three colleges spanning the length of the country as part of an ongoing initiative to promote the benefits of gas fires to tomorrow’s gas installers. Richard Beaman, commercial director for Valor, explains why the brand is looking to the next generation to safeguard the future of gas fires.
There are around 125,000 registered gas installers in the UK and four out of every five have completed the HTR1 module which means they are registered to work with gas fries and wall-heaters, but only a small percentage of those installed, replaced or commissioned a natural gas fire last year. This tells us that a significant number of gas installers are missing out on quick, easy and readily available jobs that gas fires can deliver – and we want to make sure that the next generation of installers do not make the same mistake.
For any installer, whatever stage in their career, gas fires can deliver a host of benefits. With improved efficiencies, flexible installation opportunities and reliable operation from a cheap, clean and readily-available fuel, there is no reason why they can’t provide a good source of income for Gas Safe registered installers. Unfortunately, too many are still missing out.
Valor is planning a number of initiatives this year to get installers of all ages thinking about gas fires again. Improving our relationships with future fitters is key to this and we have developed strong partnerships with three colleges in particular, to dispel the myths that surround gas fires.
Plumbing and heating students at Sunderland College, Exeter College and Brockenhurst College, in Hampshire, will soon be able to gain practical experience working on gas fires donated by Valor, which are set to be installed in a dedicated gas fire training facility at each of the colleges.
They are the first of what we hope will soon become a comprehensive network of Valor training bays at colleges across the UK, where students can gain valuable, hands-on experience with market-leading products. Crucially, it also gives us the opportunity to work closely with colleges to educate installers, independently promote the benefits of gas fires and share our own experiences from many years of manufacturing and installing products.
As well as providing products for training purposes, Valor will be on hand at all three colleges to provide support and advice to students, from explaining the different fire options and fuel efficiencies to talking independently about the positives of the plumbing and heating industry. We will also be able to use the facilities to host presentations, training sessions and workshops for installers in those areas.