Wherever you go across the country, you'll find Dimplex heating and hot water solutions. From flats and houses, to offices, shops and hotels - in its field, Dimplex leads the world. With a heritage of more than 60 years and a product offering of more than 600 products, our growth can be attributed to a public who want affordable heating solutions that are efficient, reliable and durable, as well as attractively designed. This combined with an unmatched reputation for quality, reliability, unrivalled experience and innovation is why we remain the brand leader in the electric space and water heating world.
A critical aspect of our success is built upon a policy of continuous investment in every area of the business - from product development right through to customer service.
No one else in the industry invests more in developing products that constantly set new standards, with a central design facility and research teams at factories in the UK and Europe. Our investment in people, training and resources is reflected in the quality of our products and the standard of our pre and post sales service. As part of our commitment to product quality, we also apply stringent controls to every part of our manufacturing process and are ISO 9002 approved.
As members of key industry associations including ECA, EDA, BEAMA and HEVAC and with many BEAB approved products, Dimplex is unrivalled in quality and safety expertise across its wide range of products.
Enhanced Effect for Dimplex SP16 Wall Fire
Dimplex has updated its SP16 Optiflame wall fire with a series of enhanced effects to add value for retailers.
The popular SP16 model now includes a new flame picture and brighter fuel bed for enhanced visual appeal, together with high efficiency LED bulbs that offer eight hours usage for just 1p. Dimplex has also added a controllable top light to further improve the flame effect.
The SP16 offers a stylish black finish and 2kW fan heater, together with remote control for on/off, and flame effect light levels. For extra design appeal, the chassis can be inset so that only the frame protrudes from the wall.
Jonathan Smith, product manager at Dimplex, said: “Wall fires are undoubtedly the growth category in electric fires at the moment, up by an astonishing 45% volume and 54% value in the high street last year according to GFK and Dimplex models like the SP16 give independent retailers a chance to tap into that growing demand.
“We have taken an existing, popular model in a growth category and made a series of improvements, and we are confident that retailers will benefit. The enhanced effects on the SP16 deliver an improved flame picture, while the LED bulbs have over 50,000 hours of life, so they will never need replacing.”
Bringing the Opti-myst to Life with Video
Dimplex has launched two new videos to further increase awareness of its Opti-myst range, as part of a package of consumer marketing activity to support retailers.
The videos are designed to bring the effect to life by showcasing the beauty and realism of Dimplex Opti-myst. One offers close-up footage of the unique 3D effect, while the other focuses on what consumers think of Opti-myst, featuring the reaction of consumers when they were introduced to the effect for the first time.
Both videos are hosted on YouTube, giving retailers the opportunity to link easily from their own website to let their customers appreciate the realism of the effect. Simply follow the links above or visit www.youtube.com/dimplexinfo and look for videos 18 and 19 in the Opti-myst playlist.
Dimplex has also launched a national consumer advertising campaign promoting one of the videos through Facebook and other social media, as well as adverts in a series of Sunday newspaper supplements and home interest magazines.
All activity has been specifically designed to support retailers by driving people to the Dimplex website, where they can find their local stockist and more details about individual Opti-myst products.
Karen Trewick, director of communications for Dimplex, said: “Dimplex Opti-myst offers the beauty of a real fire with the simplicity of electric. With a wide range of products covering inset, wall-mounted and stove designs, it’s no surprise demand for this range continues to grow year on year.
“We already have a large volume of traffic to the Dimplex fires website, with more than four million page views each year, and this latest activity will further increase awareness of the effect and ultimately where customers can buy it.”
Making the Most of Greener Energy Upgrades
Chris Stammers from Dimplex offers readers advice on making the most of the Green Deal Home Improvement Fund - a government cashback incentive available to homeowners making energy efficient improvements to their property.
“Making the switch to greener, more energy efficient heating is now proving much easier thanks to the government’s Green Deal Home Improvement Fund (GDHIF). “The incentive offers homeowners cashback for energy saving improvements made to their home up to £5,600, so it’s certainly worth considering changes you could make to your heating system.
“Homeowners can benefit from up to £1,000 for any two energy saving improvements made from a selection of 12 eligible options, including fan-assisted storage heaters, like the Dimplex Quantum off-peak heater. They could also receive up to a £100 refund on the compulsory Green Deal Assessment Report. Plus, an additional £500 is available for anyone who has bought a home in the last 12 months.
“The scheme is open to homeowners in England and Wales who want to save money on their bills by increasing the energy efficiency of the home.”
For more information visit www.gov.uk/green-deal-energy-saving-measures/overview.
Dimplex Quantum off-peak heater
Quantum can save you money, providing low-cost, fully controllable heat on demand. It’s the perfect replacement for outdated storage heating systems and is eligible under the GDHIF.
Quantum uses low-cost, off-peak energy, making it the most economical electric heating system on the market today. Quantum stores this energy during periods of low demand, turning it into cost-effective and efficient heat only when it’s needed – whatever the time of day or night.
The most advanced electric space heater on the market, Quantum is up to 27% cheaper to run and uses up to 22% less energy than a standard storage heater system – and importantly, it is eligible under the GDHIF.
It is fully controllable with an easy to use iQ controller so you can pre-set your heating requirements – just like central heating. What’s more, it offers a stylish and compact design with a 10 year warranty.
Dimplex Identifies Private Ownership as Key to ECO Extension Benefits
Homeowners and private tenants living in electrically heated homes will be amongst the biggest winners following the extension of the Government’s Energy Company Obligation (ECO) scheme, according to Dimplex. In its response to the ECO: Help to Heat Consultation, the BEIS confirmed it will limit the number of boiler installations eligible through the ECO scheme to 25,000 and increase Affordable Warmth as a proportion of the overall scheme from 36% to 70% of estimated supplier spend.
Under its Affordable Warmth Obligation, the means-tested ECO scheme uses funding from energy suppliers to offer heating and insulation improvements for low-income and vulnerable households. It has been well received since it was first launched in 2013 but despite changes to the ‘scoring’ system, disproportionately fewer homes heated by electric have been awarded funding to date.
By directly tackling fuel poverty, these latest changes will offer extra support for those living with inefficient electric heating systems in owner-occupied and privately rented properties, Dimplex says. Chris Stammers, product marketing director for Dimplex, said: “There are some very encouraging signs in the Government’s response, especially for those in the private rental sector, which has grown enormously in recent years and now has the highest proportion of fuel poor households of any tenure. “Around 13% of private rented homes are electrically heated, compared to a national average of just 8%, and due to a combination of factors, including poor heating system specification and a lack of investment from landlords, many of those tenants are paying more than they need to heat their homes. “From 2018 all privately rented properties must have a minimum EPC Rating of ‘E’ and with this extension of the ECO scheme, energy suppliers will be forced to look at the private rental sector.
“The Government has recognised that ECO was not doing enough for those people living in fuel poverty that do not have a gas boiler and by limiting the number of boiler installations, it is making sure that money will have to spent elsewhere.
“These changes, together with the continued development of energy efficient electric heating solutions like the Dimplex Quantum off-peak system, will it relatively easy for landlords to increase the energy performance of a property by one whole band by upgrading their electric heating system. And with legislation looming, now is the time to take advantage.”
It is a different picture for the social housing sector, however, where heating system upgrades will not be eligible for installation under Affordable Warmth if there has previously been central heating, district heating or electrical storage heating in place.
Chris Stammers adds: “We are disappointed that for non-gas heated properties, social landlords are not eligible to take advantage of ECO to fund heating upgrades. This is despite the fact that there remains a large proportion of fuel poor households living in electrically heated social housing, relying on outdated storage heaters.
“The Government says it expects such upgrades to be carried out as part of social landlords’ duty to provide tenants with a functioning heating system – but we all know there’s a big difference between a ‘functioning’ heating system and one which can deliver improved comfort, enhanced control and lower running costs, particularly for elderly and vulnerable tenants living in fuel poverty.”