How to Choose the Right CRM for Your Business

News this week shows popular CRM Salesforce is slowing down in growthHow to Choose the Right CRM for Your Business and sales, which isn't too surprising when you consider the number of CRM's now on the market. It can be a bit mind blowing to try and decide which is right for you, so it's well worth doing your research and preparation. As with any sales activity, often it's the research that is under used but can give the best results. Consider the effect of making the wrong choice and going with a CRM that doesn’t integrate with your email, or that can't automate your sales process. Time and money wasted, so it's worth the leg work up front.

There are lots of independent articles that will give you help and advice about the best CRM s.’

After that, it's asking yourself questions:

What do we want to do with our data? And what are our objectives for sales? It's a good idea to know where you’re going so you can’ Set key goals from your CRM.

What's our marketing plan? Similarly, your marketing plan should tell you what the CRM will need to do/measure/compliment. If you don’t know what Zig Zigler Quotemarketing you'll be doing, it's worth spending time on this first.

How long will it take to implement? Cost Implications and time measurement are key, as crucially you will want to know when it will be in place, dovetailing with your other plans

Does it integrate with our existing platforms? Of prime importance, you'll want it to work with your other systems, otherwise think doubling or workload, which doesn’t make sense if you’re trying to automate.

Will it be easy to use, will the team use it? As with so many other things in life, you get out what you put in! So if people won’t buy in, don’t buy it!


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